Oct 8, 2020
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Help and Guide in Creating a Useful Catalog

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Creating and printing a catalog needs a specialized printing process. If you don’t know what is the correct printer for your catalog ask for help from a catalog designer.

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Catalogues, especially in the business sector, are used as a promotion tool to advertise their products, services and also to attract buyers or customers. The catalogue can be classified into two kinds, a software or database catalogue and a hard copy catalogue. When we say software or database catalogue, this is the kind of catalogue which is made by computer programmers. As the name implies it can only be viewed by the use of a computer. A hardcopy catalogue is like a brochure, magazine, and booklet, anything that shows pictures of products and a listing of services of a certain company. However, these two are the same when it comes to using but they are different in the function that is according to their purpose.

When making or creating a catalogue both the database and the hardcopy is not simple. You have lots of things to consider. First, you must decide what kind of catalogue you want to create. Will it be a consumer catalogue or a B2B catalogue? Secondly, how many products do you want per page? Basically, consumer catalogues have from 1-12 while B2B catalogues may have higher density. Third, what other supporting elements do you want: order envelope, sales terms, table of contents, index, etc. Fourth, will the catalogue cover contain products for sale, highlighted products, or no products? And lastly, how many catalogues will you need to print?

If you are able to answer these questions, you are ready to make your own catalogue. But we are not done yet, because we are just starting in making a catalogue. One of the most difficult things in creating a catalogue is when you are conceptualizing your own design or style. You must have a vast amount of technical knowledge as well as skill when it comes to designing a catalogue for printing. If you are having a hard time with this you can always ask for help from a catalogue designer or from a printing company that has catalogue printing services. You must look for a company that has produced catalogues and knows what they’re doing. Also, confirm that the catalogue designer has an opening in their schedule for your catalogue job.

The last part of creating a catalogue is the printing part. Printing a catalogue also needs a specialized printing process. If you don’t know what is the correct printer for your catalogue ask for help from a catalogue designer. Because these catalogue designers are typically working with many printers and can refer you to the right printer you need. Or better yet, have them get the quotes for you. They speak their language and will make sure you are comparing the right numbers and specifications.

So that’s it, hope you have a great time creating your own catalogue. The above guides are just pointers in designing and printing your catalogue. Remember that it is always better to get the help of professionals when it comes to creating materials that would represent your business in the market.

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