You've checked out a product and got all excited because it's perfect for your list… But there's one major drawback.
The sales page isn't up to scratch.
Okay, so that's a tactful way of putting it. The sales page has more screaming capital letters than a sixth-grader discovering how to text message. The colours are making your eyeballs bleed. It's stuffed with links to external sites (and even a big flashing affiliate sign-up call) - and you suspect those blinking arrows have just put you into some sort of seizure.
What Can You Do About It?
You have three options:
- Give up on that product, and move on - but if it's one that really is perfect for your own list or a highly focused, unique niche starving for that product or solution, that seems rather a waste.
- Use your hoplink to redirect readers directly to your own (re-designed and custom-tailored) sales page.
This is a much better option. After all, why to lose out on what could be a hot seller… particularly if others have passed it over, leaving you perfectly positioned to swoop up the brunt of its potential sales!
- Contact the seller, and check that he or she doesn't mind if you create your own sales page.
This is just a matter of common courtesy - but it's amazing how many marketers choose to skip this step. Some do this because their theory is if they're going to promote this puppy, it had better bark or they’re not wasting their time, and the vendor can just deal with it.
Others skip this step because they're afraid the vendor will be offended and say "no".
If this sounds like you, there's no need for any angst. Asking to use your own sales page is all in the positioning: Do it right, and the answer is likely to be a pleased "yes, of course!"
What Not To Do
Whatever you do, don't contact the vendor and say, "Hey, your sales page sucks. I gotta rewrite it, looks like a chimp went berserk in the dark, with a set of fluorescent paints and a banana."
This might well be true - but I guarantee that, the more garish the site, the more flashing and sparkly-darkly components assaulting your eyes, the prouder that vendor is going to be of the horrible little beastie. (Yes, she probably designed it herself.)
A better way to position your indecent proposal is something more along the lines of: "That's a great product and a really dynamic sales page, but my list tends to be a conservative bunch who think beige is too much colour on a wall. Would you be okay with me writing a sales letter that they're going to be so comfortable with, so it brings us both more sales?"
Try it this way, and I can virtually guarantee a 99% “yes” answer rate.
But there's one last option to consider…
Maybe your list would actually respond well to flashing arrows and fire-engine red backgrounds! If this is a new niche you're only just starting to harvest, spend at least two seconds considering this thought.
After all, it's all about presenting what appeals to your target market - not to your own finely-honed aesthetic senses!